ROKA, Thesis, LMNT, Momentous


Dr. Huberman discusses three sponsors for his podcast:

  • Roka, a company that makes high-quality eyeglasses and sunglasses with a focus on performance
  • Thesis, a company that offers custom nootropic supplements tailored to individual needs
  • Element, an electrolyte drink that contains the precise ratios of sodium, magnesium, and potassium needed for optimal brain and body function.

He encourages listeners to visit the websites for these companies and use the code “Huberman” at checkout for discounts on their products.

Lastly, he mentions his partnership with partnered with Momentous Supplements.


“In keeping with that theme, I’d like to thank the sponsors of today’s podcast. Our first sponsor is Roka. Roka makes eyeglasses and sunglasses that are the absolute highest quality. The company was founded by two all-American swimmers from Stanford, and everything about Roka eyeglasses and sunglasses were designed with performance in mind. I’ve spent a lifetime working on the biology of the visual system, and I can tell you that your visual system has to contend with an enormous number of challenges for you to be able to see clearly. 

For instance, when you move from a shady area to a sunny area, there are all sorts of adaptations that have to occur in your eye and brain. Roka understands these kinds of adaptations, and the other ones required to see clearly, and those are built into the engineering of their sunglasses and eyeglasses. 

One of the things that makes Roka eyeglasses and sunglasses so terrific is that they are extremely lightweight. In fact, most of the time, I don’t even realize that they’re on my face. I wear sunglasses when I drive and whenever I need to throughout the day, and I wear readers at night. I do not wear sunglasses when I get my morning sunlight, which I do every single morning, as you should be doing also, as is covered many times on this podcast. 

Roka eyeglasses and sunglasses are also unique in that unlike a lot of so-called performance eyeglasses out there, they don’t make you look like a cyborg. They have some of the styles that make you look like a cyborg, if that’s your thing, but if you want to wear glasses or sunglasses out to dinner or around for social reasons, they have many different aesthetic styles to choose from. 

If you’d like to try Roka eyeglasses or sunglasses, go to, that’s, and enter the code Huberman to save 20% off your order. Again, that’s Roka,, and enter the code Huberman at checkout. 

Today’s episode is also brought to us by Thesis. Thesis makes custom nootropics. And as you may have heard me say before, I am not a fan of the word nootropics because it means smart drugs. And frankly, there is no neural circuit in the brain for being quote-unquote smart. There are neural circuits for focus. There are neural circuits for task switching. There are neural circuits for today’s topic, which is creativity. Nootropics, therefore, is not a great word to describe any sort of supplement or drug that can enhance brain function because it lacks specificity. Thesis understands this and therefore has designed custom nootropics that are tailored to your specific needs and that allow you to enter the brain and bodily states that are optimal for things like focus, energy, creativity, and so on. 

If you’d like to try your own personalized nootropic starter kit, go online to slash Huberman, take their brief three-minute quiz, and Thesis will send you four different formulas to try in your first month. Again, that’s slash Huberman, and use the code Huberman at checkout for 10% off your first box. 

Today’s episode is also brought to us by Element. Element is an electrolyte drink that contains everything you need, that is sodium, magnesium, and potassium in the precise ratios that you need without sugar. As I’ve talked about many times before on this podcast and elsewhere, every cell in your body requires hydration and electrolytes in order to function properly. And a key example of this are the neurons, the nerve cells of your brain that allow you to think clearly, to exercise hard, et cetera. Neurons require sodium in order to fire what are called action potentials or electrical signaling between neurons, and they require potassium and magnesium, and those have to be present in the correct ratios in order for your brain and body to function optimally. 

Element is formulated to help anyone with their electrolyte needs, and is perfectly suited to anyone following a ketogenic, low-carbohydrate, or paleolithic diet, or a basic omnivore diet, which is the one that I follow. If you’d like to try Element, you can go to drinkelement, that’s slash Huberman, to claim a free Element sample pack with your purchase. And right now, Element has two special flavors for the holidays, chocolate caramel and mint chocolate, which I should mention tastes especially good if you actually heat it up. So if you treat it sort of like a tea, it works, or if you drink it cold, it’s delicious. All the flavors of Element I find delicious. Again, you can go to drinkelement, that’s slash Huberman

The Huberman Lab Podcast is now partnered with Momentous Supplements. To find the supplements we discuss on the Huberman Lab Podcast, you can go to livemomentous, spelled O-U-S, slash Huberman. And I should just mention that the library of those supplements is constantly expanding. Again, that’s slash Huberman.”

All Chapters

  1. Creativity (Introduction)
  2. ROKA, Thesis, LMNT, Momentous
  3. What is Creativity?
  4. Creativity in Visual Arts, Escher & Banksy
  5. Neural Circuits of Creativity
  6. AG1 (Athletic Greens)
  7. Creative Ideas & Divergent Thinking
  8. Testing Creative Ideas & Convergent Thinking
  9. Dopamine, Convergent & Divergent Thinking Pathways
  10. InsideTracker
  11. ***Tool: Open Monitoring Meditation & Divergent Thinking
  12. ***Tool: Focused Attention Meditation & Convergent Thinking
  13. Mood, Creativity & Dopamine
  14. ***Tool: Mood Calibrating, Caffeine & Dopamine
  15. *Dopamine Supplementation; L-Tyrosine, Caffeine
  16. ***Tool: Non-Sleep Deep Rest, Mesocortical Dopamine & Divergent Thinking
  17. *Serotonin, Psylocibin & Creative Thinking
  18. *Alcohol & Autobiographical Scripting; Cannabis
  19. Attention Deficit Hyperactivity Disorder (ADHD) & Creativity
  20. ***Tool: Movement & Divergent Thinking
  21. ***Tool: Narratives & Storytelling for Creativity
  22. Zero-Cost Support, YouTube Feedback, Spotify & Apple Reviews, Sponsors, Momentous, Neural Network Newsletter, Social Media


Supplements from Momentous

AG1 (Athletic Greens):






The content above is a transcription from The Huberman Lab Podcast and all sponsored links go to him. If you’d like to support Dr. Huberman, check out the sponsors above.

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